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locale: en_GB
type: article
title: Awards at the sharp end
description: Michael Hockney's exit from the D&AD, has thrown into question the role of creative gongs in the industry and their part in brand communications. But equally it has raised doubts about the awards charity's commercial strategy and the subordination of its British focus. David Benady reports
url: https://www.marketingweek.com/2007/03/28/awards-at-the-sharp-end/
site_name: Marketing Week
updated_time: 2014-10-01T17:47:10+01:00
image: https://www.marketingweek.com/pictures/web/images/MarketingWeek/4463_U_bouncing_balls.jpg

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